Share your immersions with a broader audience...
Every veteran researcher has experienced a project where the “aha” moments never truly made it up the ladder. Sometimes it’s due to political pressures within the organization. Other times it’s a result of the leadership team not experiencing those moments first-hand. I resolved to create solutions to solve for both barriers.
Our consumer film-making workshop teaches your research teaches your team how to leverage VR or HD video to engage senior leaders in those “aha” moments, and make decisions on unfiltered insights driven by the consumers voice.
Our workshops run from 1/2 day to 2 days… depending on how deep you want to go.